Balancas Marques
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For more than 50 years, Balanças Marques has the ability to develop products in the area of commercial and industrial weighing, incorporating the latest technological trends and meeting the real needs of our clients in the most different commercial and industrial environments.

It’s dedicated to the Research and Development of Software for retail and industry. Created and joined in the Group in 2010.

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Europesagem

Acquisition in 2004 of the entire share capital of EUROPESAGEM - Comércio Internacional de Balanças, Lda, a company specialized in the distribution of commercial and industrial weighing equipment (Founded in 2001).

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Lx Pack

Official representative of the German brand ESPERA, of weighing and labeling equipment. Created in 2011.

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Balanças Marques

HEAVY CHALLENGES: WALMART'S CASE

At Balanças Marques, we like to say “yes” to every challenge. And that's what we did when we were presented with the possibility of equipping the world's largest hypermarket chain with our scales. Find out all about the Walmart case here on the blog.

Who is this client?

•    Walmart

Walmart is the biggest retailer in the world and, according to the 2024 Fortune Global 500 list, it’s also the most profitable company globally.

Founded in the USA, it took its first steps with the opening of one store in 1962. By 1970, it had 38 stores in the country and 1.500 employees. Today, it has more than 10.000 stores and 2 million employees, spread across 24 countries - including Canada, the United Kingdom, Japan and Chile.

•    At Chile…
Headquartered in Santiago, Walmart Chile began operating in 2009 and currently has 395 stores in this Latin American market, under different banners such as Lider Express and Lider Hiper.

What was Walmart looking for?
Walmart's innovation and growth plan in Chile, increasingly focused on improving the customer experience, created the need to invest in new weighing equipment for different sections.
With the help of our Chilean distributor Allcom, in its search for scalable and robust solutions, the supermarket chain ended up choosing the BM5 range from Balanças Marques.

What was the chosen solution?

•    About BM5
The BM5 commercial scales have all the features Walmart was seeking for its supermarkets.

Versatile and resistant, with a stainless-steel body and touchscreen interface, all models are prepared to weigh different types of products, print linerless labels and thus make every weighing operation easier.

Equipped with ETPOS software, they can also work in operator mode and self-service mode, as required, adapting completely to the needs of the various sections.

•    About Walmart
In total, there are now 354 BM5 scales operating in 71 Walmart stores in Chile.
- 165 in Lider Hiper stores
- 147 in Lider Express stores
- 42 in Superbodega stores 

In just one year, they printed more than 36.000 labels - which is equivalent to almost 290.568,92km of paper - and helped serve the thousands of customers of what is one of the largest supermarket chains in the country.
 

If you want to learn more about the BM5 range used by Walmart, visit our product page.

HEAVY CHALLENGES: WALMART'S CASE